Everyone eventually learns that the real money made on the Internet is in advertising. What follows is the best information and tips available regarding Google Adsense. Google's Adsense is a fascinating revenue-sharing opportunity for small, medium and large web sites that enable you to cash in on the Pay Per Click market. Google's Adsense allows you to serve text-based Google Adwords on your web site and receive a share of the Pay Per Click payment. Payouts of 30 to 50 cents per click are not uncommon using Google's Adsense!

Earning money on the internet just became more convenient, and web site owners, both new and experienced, are ecstatic over this recent phenomenon. Google, the web's most popular search engine, is now giving you the chance to earn some extra cash by simply displaying a few text ads on your web pages. The program is called Adsense. 

Many webmasters are finding that Adsense is earning them enough to cover all costs of their web site hosting fees...and then some. You really can earn hundreds or even thousands per month.

Your website must meet the eligibility requirements to be accepted. You must agree to the terms which include your promise not to alter the links. They allow you to filter specific web addresses to up to 200 websites that you do not wish to advertise.

There is no way of predicting how much money you can make, but if you simply wish to include useful, relevant links for your visitors, this is an easy way. This is a free program, so you have nothing to lose for trying. Google keeps track of impressions and your commissions, but at this time, you cannot tell which links earned you the commissions. Google does give tips as to the most popularly searched terms. If your website is related to those terms, you should benefit the most with this program. The payment you receive per click depends on how much advertiser's are paying per click to advertise using Google's Adwords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches. You earn a share of each advertiser's bid on click-throughs, so your payment rates can vary enormously.

Google's Adsense is easy and free to join.

It's simple to paste the required code into your pages.

You don't have to spend time finding advertisers.

Google provides well written, highly relevant ads - chosen to closely match the content on your pages.

You don't have to waste time choosing different ads for different pages.

If you own several sites, you need apply only once. This makes Google's Adsense much simpler than joining a bunch of affiliate programs.

You don't have to mess around with different code for various affiliate programs.

You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 Google Adwords advertisers.

It's suitable for beginners or marketing veterans.

Google's Adsense provides simple, easy-to-understand stats.

If you have affiliate links on your site, you ARE allowed to add Google Adsense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.

You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.

Inevitably, Google Adsense will compete strongly for space on web sites with all other revenue sharing opportunities. If you own a small web site you can now plug a bit of code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.

"We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

So let's say you have an information web site about yoga.  Once you join Adsense and paste the ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.  If successful, you should see ads that relate to yoga displayed on your web pages.

Keep in mind, the ads may not be an exact match because it depends on the advertisers. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc.  However, this is not a bad thing because these are topics your visitors will likely be interested in as well.

GoogleGuy Explains Adsense
GoogleGuy, an anonymous Google employee who contributes to discussions on the WebMasterWorld.com forums, explains how Adsense will help information sites:

"...sites that provide solid content, especially niche sites that don't want to hunt down their own advertisers, should really benefit ... there's a whole universe of people who ... mostly produce informational sites, and the chance to recoup their costs without much effort is nice. I hope Adsense does encourage more diversity and voices on the web, because now smaller sites can work on what they're interested in – the content of their sites – without worrying very much about the costs of self-publishing information."

Affiliate Programs vs Adsense Earnings
For years, web site owners have tried to generate revenue from their sites by slapping up banners in hopes of visitors clicking and purchasing a product. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.

Do you click on them?

Second, in order for the web site owner to earn $$ from that banner ad, usually the person who clicks has to purchase something. With Adsense, your visitors just have to click the link out of curiosity. They don't have to purchase anything!

Third, most people that use banner ads do not do a good job of targeting the ads so the click thru percentages are dismal.

With Google's Adsense, not only are you displaying text ads (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that are highly targeted to your web site's content... thanks to Google's advanced technology.

This is an honest program that rewards people who have created content-rich web sites that offer value to the public. If you go to Google and do a search for almost any keyword phrase, you'll notice some text ads that appear on the right side of the screen that are relevant to the keywords you just searched for. These are ads paid for by various web site owners trying to bring targeted visitors to their web sites.

You can display these advertiser's ads on your web pages by simply copying and pasting a few lines of code into your site. And when your visitors click on the text ads, you earn money (a share of what the advertiser's pay Google).

Once your account reaches $100, Google sends you a check.

Affiliate programs are often compared by looking at the EPC - earnings per click.If you want to compare affiliate program commissions with Adsense earnings, a more precise way is to calculate the payout you receive per 1,000 page views (CPM). Here's how to calculate your CPM:

Let's say you earn $180 in affiliate commissions from 30 thousand (30,000) page views. $180 divided by 30 = $6. You have a CPM of $6. Not very inspiring, but not uncommon.

You can calculate your Adsense CPM in exactly the same way. But remember, Adsense doesn't have to replace your affiliate commissions. You can earn affiliate commissions AND Adsense commissions from the same page.

If you have a very efficient site with a high conversion rate, Adsense may not be right for you. Or perhaps it would be suitable for SOME pages, but not others. Remember, the more choices you give people, the more likely you are to confuse them. However, if you're creating a large information site, or if you have a site that does not have a brilliant conversion rate, Adsense could prove to be a very profitable addition to your site.

How to Boost Your Adsense Revenue
If you hear about people achieving high payments per click with Adsense, remember that's only part of the story. You also need many page views and a high click-through rate.

Here are some ideas on how to achieve these things:

• If you're starting a site specifically for Adsense revenue, you'll want a simple design that makes it easy to paste Google's code into a horizontal or vertical space on the site.
• To increase your click-throughs, design a simple, uncluttered page with the Adsense ads displayed prominently.
• Use white space, so that the Adsense panel catches the eye.
• Stick to only one topic per page - that should make it easier for Google to serve up highly relevant ads on your pages.
• Plain, bland pages with few competing hyperlinks should result in higher click-through rates on the Adsense ads.
• If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph - in other words, use search engine optimization techniques. If you change those keywords, Google will change the ads that appear on your page.
• Watch out for cases where Google has guessed wrong, and is displaying ads that won't interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.
• Don't worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!
• When you save your web pages, include the targeted keywords in the file name, separated by hyphens.  For example, if one of your page is about cake decorating, name the page cake-decorating.html.  Be sure the title and subtitle is descriptive enough and contains important keywords.  This will help Google serve relevant ads on your pages.
• You'll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages. Use keyword phrases throughout your pages very strategically, but don't overuse words.  Your sentences should still flow logically.
• Where possible, use skyscraper ads, high on the page. They catch visitors' attention more than horizontal banner ads.
• One of the beautiful things about Adsense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With 100,000 advertisers, there's a good chance that Google will find ads that match your pages, better than the big ad networks can.
• Don't be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for Adsense. Build useful, interesting sites. Google likes them.
• One way to create articles quickly is to use works that are copyright-free. Here's a book that describes how to find such articles: The Public Domain: How to Find and Use Copyright-Free Writings, Music, Art & More. However, it would be wise to add your own introduction and conclusions to make your pages different from everyone else's.
• For long-term success, write your own original articles on a topic you're passionate about. That way, you're writing for humans AND search engines.

For example, if your site is about topics such as debt consolidation, web hosting, viagra, online casinos, valium or asbestos-related cancer, you'll earn much more per click than if it's about thingamajigs.

In fact, "thingamajigs" would be a very bad choice. Although there are thousands of pages mentioning them, no one is spending money on Google Adwords to advertise them. On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition. So do some careful keyword research before you build your pages.

Ways to Research your Adsense Pages

1. Have a look at the Top 100 Keywords on 7Search. This will give you a quick idea of keywords that people are willing to pay big money for. You can also type phrases into the 7Search Keyword Suggestion Tool. This is just step one of your keyword research. You'll want to dig deeper.

2. If you have a Google Adwords account, you can experiment. Pretend you are planning to advertise using different keywords, and see how much you'd have to pay. That will give you a good indication of the popularity of the keywords.

3. You can also experiment typing words into Overture's View Bids Tool. Let's say you type in "asbestos cancer". The top three advertisers often pay about $12 per click. So that would be an good choice for a topic – provided you're a specialist on mesothelioma.

For "debt consolidation", the top two advertisers often pay more than $9 per click.

4. KeywordSleuth is a handy tool for fast keyword research. You can find hundreds or even thousands of keywords – or key phrases – with just one click. It's fabulous to use if all you want is to find an enormous number of related key phrases with one click – much better than messing around with Overture. Try the free trial.

5. You can use Wordtracker to look for the 1,000 most popular keywords. You can also use it to compile a useful list of keywords relating to one topic. If you buy it for a day or a week, you can do a lot of research in that time.

If Your Site is Rejected
Some people are finding themselves disappointed when they receive that email from Google stating their site has not been accepted into the Adsense program.

The first thing you should remember is that advertisers are paying Google to display these ads. Imagine if the advertisers found out their ads were appearing on junky, poorly developed web sites. They would likely discontinue their partnership. Google has to be very careful about which sites they allow in the program. They don't want to lose the advertiser's dollars.

Of course, if your site is rejected, it doesn't mean it is poorly developed.  There may be other reasons. See below:

1. Is your site an "About Me" page? Google does not accept these kinds of personal sites because most of them do not have a specific topic. They are usually just random facts about the web site owner. It would be difficult for Google's technology to display targeted ads on these kinds of pages.

They are looking for sites that contain a generous amount of information on a certain topic. It could be anything from golfing tips to hair care techniques. Just make sure there is an obvious theme with original content.

2. Is your site organized? Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.

3. How many pages are on your site? Even though Google doesn't specify a page number requirement, they are obviously looking for web sites with a decent amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 20 pages.

4. Is your content solid? Don't just submit a web site with a bunch of links to other sites. Be sure you have enough original content of your own to make your site unique.

5. Be sure to read the program policy and procedures carefully and make sure your site hasn't violated any of the terms.